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For years, dealers have used floorplans to finance the vehicles on their lots. This used to be a cost center, incentivizing dealers to sell their cars at a steady clip. During COVID, when inventories fell off a cliff, floorplans became a PROFIT center, making the public dealership groups millions. Now, Ray and Zach examine a turning point: as inventories rise and interest rates skyrocket, floorplan costs are increasing once again. Will this force dealers to lower prices and turn their inventory faster?