Lexus: Toyota’s Bold Move
… 1987 mei Toyota ka naamonishan mitt jata, lekin fir kuch aisa hua jissey sabhke hosh udd gye aur janam hua Lexus ka
…” Kya aapko pata hai Lexus ka asli kahani? 1987 mein, jab Toyota ne apni deluxe cars and trucks ko American market mein present kiya, toh Americans ne usse bas ek Toyota samjha. Lekin logo ke assumption ko badalne ke liye, Toyota ne ek vibrant decision liya aur janam diya ‘Lexus’ ka – ek aisi deluxe car brand jo aaj duniya mein sabse premium brand names mein shumar hoti hai. Is video clip mein jaaniye kaise Toyota ne ek nayi heritage create ki aur Lexus ko banaya ek international deluxe symbol!”
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