After studying visuals design at the University of Fine and Applied Arts in Berlin, spending time in Paris and carrying out sensible job, Fritz Bühler (1909-1963) went right into opening his own studio in 1933. From early on, he combined delicate design job with a flair for effective advertising and marketing. These traits can additionally be seen in his poster and ad project for Reemtsma’s cigarette brand Stuyvesant in the 1950s and 60s. His Union Brikett (1943 and 1948) and Nivea (1948) posters, together with many other jobs, count among the standards of Swiss poster style.
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1943 Union (briquettes) colour lithograph 127 x 90 cm
1943 Union (briquettes) colour lithograph 127 x 90 centimeters
c1945 Hüttinger, Vêtements de woe (job clothing) colour lithograph 128 x 90 cm
1945 Schwarzkopf Shampoo colour lithograph 127 x 90 cm
1945 Film Festival Congrès International Bâle colour lithograph 128 x 90 centimeters
1946 Mäss uffem Petersplatz (Mass in St. Peter’s Square) colour lithograph 127 x 90 centimeters
1947 Roger & Gallet, Paris colour lithograph 127.5 x 90 centimeters
1948 Tete-Noire – rajeunit les cheveux (invigorates hair) colour lithograph 128 x 90 cm
1948 Nivea colour lithograph 126 x 89 cm
1949 Cheveux flous par Tête – Noire colour lithograph 126.5 x 90.75 centimeters